Where less is more!
The startling realisation that one day, I may have to turn around to my kids and say, "Sorry, I knew about climate change, but chose to do nothing." Is my driving force for positive change.
I wanted to allow as many businesses and families the chance to choose ethical products, by making them as affordable as possible, whilst still maintaining high quality and good value. I wanted to make a positive change to the environment and encourage waste/resource reduction.
To this day the company drives my initial values, delivering a product that has minimal impact on the planet whilst still being kind to your bum!
(...and his son Bobbi, the original cheeky monkey)